
Why Marketing Metrics Matter
Whether you are an entrepreneur or marketing manager, if you’re spending any money or time on marketing or advertising, you’ll want to measure if you
Whether you are an entrepreneur or marketing manager, if you’re spending any money or time on marketing or advertising, you’ll want to measure if you
In business, the old adage often still rings true: it’s not what you know; it’s who you know, I am sure that we have heard
Meetings can be a complete waste of time. Donna Rachelson advises on which meetings to avoid, and how to get the best out of those
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of
1. What channel should I not be using this year? Yes, you read that right. It’s not about adding an extra marketing channel to your
If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a
Think about it: what do people say about you when you’re not in the room? Whatever that is, that’s the start of your personal brand.
For entrepreneurs looking to start or grow a business, building a personal brand is especially important as people need to buy into you before they
You’re working to develop your personal brand, but have you tested whether it really resonates with others? As the year draws to an end and
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