Donna Rachelson’s book Play to Win was reviewed in City Press on 30 August 2015: “After the embarrassment of Bic’s now-infamous Women’s Day advert (Look
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You’ve been out of the workplace for a while, you may feel a bit nervous about restarting your career. Make sure you market your top
Article by | Source http://www.destinyconnect.com We chat to brand guru Donna Rachelson on how brands can push boundaries with ad campaigns without being irresponsible This
Whether you’re a start-up or an established business free publicity is valuable for you to get your marketing message and brand promise out. What you’re
Whether you are an entrepreneur or marketing manager, if you’re spending any money or time on marketing or advertising, you’ll want to measure if you
In business, the old adage often still rings true: it’s not what you know; it’s who you know, I am sure that we have heard
Meetings can be a complete waste of time. Donna Rachelson advises on which meetings to avoid, and how to get the best out of those
Of the three Cs of personal branding (clarity, consistency and constancy), consistency could well be the most powerful . . . Take yourself out of
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