Donna delivers dynamic, high-impact, 1-hour keynotes which inject new energy into audiences by helping them to be inspired and take practical action.

Donna is frequently called upon to MC events and facilitate panel discussions

Donna Rachelson

Author, Speaker, Entrepreneur

Donna is a driven entrepreneur with a passion for helping women, entrepreneurs and corporate go-getters make their mark.

An active advocate for diversity and firm believer in the power of inclusion, she drives her agenda through the books she has written, talks, workshops and lobbying the ecosystem for change. Donna is founder of Branding & Marketing YOU a business focused on helping people develop and grow their personal brands as well as helping women get ahead in the workplace. She also plays an active role in Seed Engine (which includes Seed Academy and the WDB Growth Fund) as a Director and shareholder where the focus is on supporting women and youth entrepreneurs to build and grow their businesses.


Donna is the author of three books:

  • Branding & Marketing YOU
  • Branding & Marketing You through Teams
  • Play to Win: What Women Can Learn from Men in Business


Donna is a dynamic and high impact presenter. Her keynotes effortlessly combine valuable messages with motivation and practical application.


Donna is founder of Branding & Marketing YOU, CEO of Seed Engine and an investor in a number of businesses.


Donna talks on various subjects and is able to personalise a bespoke talk for your specific needs and audiences.

Personal & Team Branding

Donna has a range of keynotes designed to help you build your competitive advantage from your most valuable assets – your people.

Women Empowerment

With a passion for helping women make their mark and fast-track their career development, Donna has documented how successful women have built their careers and tracked the behavior of men to uncover the Mars vs Venus approach to work.

Through the enlightening keynote ‘Play to Win: What Women Can Learn From Men in Business,’ Donna shares these insights and gives women practical advise to get ahead.

Marketing Success for SMMEs

As a branding and marketing specialist and entrepreneur herself, Donna is driven to help entrepreneurs market their businesses effectively with limited budgets and resources.


Working with Donna has been great. She is extremely professional and her talk is very impactful on very different audiences (from Women in IT to Chief Information Officers). All of them walk away with lots to consider around making their mark in business with the right brand that carries what they stand for and how they want to be remembered by.

Ulrike WeitzMicrosoft

I have a brutally honest team, and I must say that they were all delighted with the session, the feedback was extremely positive – in fact it was 100% positive- and this is a 1st! It was practical advice, excellently delivered that will be of major benefit to me as well as my entire team. Donna was extremely professional and the material was practical, clear and concise. I would confidently recommend Donna’s Branding & Marketing YOU intervention to others.

Grace Del FavaSanlam

Play to Win provides insightful lessons on how women can best combine their own instincts, skills and work ethics, with those that are displayed by men in the workplace, to their advantage, for the benefit of the business.

Lesley NortonStandard Bank
Personal Branding for Entrepreneurs by Donna Racelson

Latest Book

Personal Branding for Entrepreneurs

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

Play to Win - What Women Can Learn From Men In Business by Donna Rachelson

Play To Win

Women are occupying more senior positions in the new world of work than ever before, but they still have a way to go. In many respects, the workplace is still a man’s world, run according to men’s rules.

Donna Rachelson gets to grips with these rules and shows women how to work with them to advance their careers, while still retaining their femininity and bringing all of the strengths women possess to the workplace.

Drawing on Rachelson’s own experience, as well as the experience of some of South Africa’s top businesswomen, this quick, practical read is a must for any woman who wants to make her mark in the business world.

Book Reviews

“Your book gave me so much inspiration. I have a mentor but not a sponsor and it is such a valuable suggestion. Your overall insights into how girls and boys are raised is just so brilliant. I have twins, a boy and a girl, and so much of what you have outlined is just so simple and true. I feel inspired and motivated, thank you. I would suggest all business women should read this book.”

Joanna OosthuizenMD, Ogilvy Public Relations

“In my four decades as a woman in business – both in management and as a consultant – I’ve read tons of books and attended seminars galore but this says it all in a concise and easy read. It’s the kind of book women need to keep close and dip into regularly. No matter how much we think we know, we need constant reminders.It’s like having a mentor as close as your handbag!”

Rina BloombergCo-founder, CliffCentral.com

“What I love about this book is the practicality of the advice offered on what it takes for women to succeed in the world of work. I think we are all versed in the challenges women face in being successful business leaders and in the issues pertaining to the pay, representation and power gap. Much has been written about this but not as much about what to do to overcome the hurdles. Donna has succinctly packaged the success traits of men with the unique value that women bring into a quick, easy to read (and digest) guide to how to play to win in environments that by and large have been created and continue to be dominated by men.

I recognized myself as well as my behaviour in one or two places in the book and I believe every woman who reads this will find at least one thing that this relevant for them. More importantly, at least one thing that they can clearly implement to transform them into the powerhouse they were meant to be. Well worth a read!”

Lebo BikoExecutive Head: Strategy & Marketing Business Banking, Nedbank

“This might be a small book. But it packs a punch. It simply and clearly highlights what it is that too many women do differently from men in business. And those things are to their detriment. If you want to benefit from the advice of women at the top of their game and what they’re learned about acing the men on the court of business play – this is a great way to start.”

Clive SimpkinsMarketing and communications strategist, author and coach

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