Donna is passionate about empowering and developing entrepreneurs and uplifting them with her unique brand of inspiringly practical, results-driven guidance.

A successful business woman and investor in a number of businesses, Donna is the founder and owner of Branding & Marketing YOU, which empowers individuals and teams to practically build and market their personal and team brands. Founded in 2007, Branding & Marketing YOU has trained individuals across more than 30 blue-chip corporates.

As an active Shareholder and Director of Seed Engine, incorporating Seed Academy and the WDB Growth Fund, Donna is able to fulfil her mission of positively impacting entrepreneurs and the entrepreneurial ecosystem in S.A. She is also a shareholder in a number of businesses that she believes have strong potential.

Branding & Marketing YOU
Seed Engine

IgniteHer in partnership with Inge Walters

IgniteHer, in partnership with Inge Walters, is a multi-touchpoint programme that brings together flexible but guided learning with high levels of personal accountability and personal and business impact.

Unlike traditional women’s development programmes, IgniteHer starts with the individual woman, her needs, and a plan for her specific development in the context of the organisation’s requirements and needs.

This creates a business shift as the women in the organisation are catapulted to success and their potential unleashed.


Brightside Marketing

Brightside Marketing is a team of passionate marketers obsessed with creating impact through the proper implementation of marketing.

Brightside provides growing businesses with a cost-effective outsourced marketing management solution. The multi-disciplined marketing team immerses themselves in the business from day one and see themselves as an extension of the executive team. A holistic approach to marketing is provided  – meaning that the team doesn’t  just focus on tactics – they build a robust strategy and systematically integrate marketing into key business disciplines including sales, human resources, operations and finance.

At Brightside Marketing the team maintains the highest standard of service and creates sustainable value. The goal is to elevate the role of marketing in business and  help clients get real and measurable results.


Branding & Marketing YOU

Branding & Marketing YOU

Branding & Marketing YOU builds your company’s competitive advantage from its most valuable asset – your people. Branding & Marketing YOU empowers corporate professionals and teams to practically implement key principles to build and market their personal brands.

Branding & Marketing YOU offers:

  • Keynotes in personal and team branding
  • Workshops
  • Personal brand coaching


Seed Engine

Seed Engine, Incorporating Seed Academy and the WDB Growth Fund

Build | Grow | Scale

Seed Engine is believes in an economically inclusive South Africa and we’re on on a mission to make it happen! Seed Engine is committed to partnering with our entrepreneurs to get access to markets & funding opportunities whilst keeping our clients’ transformation objectives and return on investment at heart

We do this through two entities:

Seed Academy provides high-impact business development support and access to markets to entrepreneurs at all stages, helping them to build successful, sustainable businesses. A division of Seed Engine, Seed Academy’s systematic methodology moves entrepreneurs from build to grow and ultimately to scale. Seed Academy partners with clients to deliver real ROI based on measured outcomes combined with high levels of transparency and accountability.

WDB Growth Fund is a Section 12J Impact Investment Fund, focused on increasing the participation of youth and women entrepreneurs in South Africa’s economy. The Fund addresses the needs of growth-stage businesses while providing investors with Enterprise & Supplier Development points recognition and tax benefits.



Strider builds mobile apps, websites and digital tools for banks, insurers and asset managers to help them empower, educate and improve their customers’ experiences and financial wellbeing.

Strider offers:

  • Online Academies and Training System
  • Digital onboarding for FICA and KYC
  • Robo-Advisors
  • User Experience, Research and System Design
  • Global Fintech Trend Mapping
  • Full Content Creation Services


Primestars Marketing

Primestars is known as the private tutor for public education in South Africa. ‘Step Up To A Start Up,’ a practical Entrepreneurship Programme, is about igniting entrepreneurship within learners. It focuses on changing their mind-sets and aiding them to become job creators instead of job seekers.


© Donna Rachelson. All Rights Reserved.