“Fascinating! I read this in almost a single sitting. The stories of the people Donna uses as examples are so compelling that I just wanted to know more and more. Intriguing how between them there are areas of commonality, like passion and authenticity, and yet how each one is quite different. Each piece fits into place, so you end up with something like a personal branding a jigsaw; as you read the last sentence of the last ‘tale’, the jigsaw is completed. It’s a superb way of exploring a complex and often neglected area of business and marketing. In fact, it’s one of those books that I wish I had read 30 years ago at the start of my career. But having said that, I can think of a dozen very senior business leaders at the peak of their careers right now who would benefit immediately from Donna’s insight.”

“Everyone has a personal brand whether they acknowledge it or not. What I enjoyed about this very readable book is that it makes one conscious of defining one’s own values and ensuring that your behaviours match those values. We all love reading about the high profile people we know courtesy of the media. This book gives real, interesting, relevant, and useful insights into a fascinating group of people – I loved the way the insights were highlighted throughout the book. The book is positive, confident and allows each featured business person to share what makes them unique, and what drives them, each one quite different. The wonderful insight for me was that they are actually all quite ordinary people – in other words, everyone has the potential for success if you are conscious about how you define Brand You. There is plenty to learn from this little gem.” Yvonne Johnson, former CEO of the International Marketing Council (IMC) in South Africa, business women and winner: Business Icon of the year 2010: Feather Awards “There is a plethora of mumbo jumbo books written on brands, this is not one of them. It is highly practical – a must read for entrepreneurs. By reading it you will have a much deeper understanding of how to shape brands (people or products) into highly valued commodities.”

“More than anything this book highlights the importance of being comfortable in your own skin and the great virtue of perseverance without which nothing is achieved.”

“From reading the testimonials of the various people interviewed, it is clear that Branding and Marketing approaches vary and draw from a diversity of strategies, principles, tools, qualities, virtues and values. The stories therefore provide a valuable reference for those who aspire to grow their brand identity and character.”