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Donna delivers dynamic, high-impact and practical 1-hour keynotes that empower shining lights to step into their power, stand up and stand out so that they can grow professionally and personally, and propel Africa forward.

Donna has been invited to speak on hundreds of local and international stages. Her signature keynotes cover personal branding, women empowerment, and marketing.

Personal Branding for Career and Business Success

Build a competitive advantage from your most valuable asset – your people.

Your most powerful brand is your people. Every time a client looks at, listens to, or interacts with your employees, it impacts the way they perceive your company. There is no doubt that before a prospect or customer buys your products or services or your company, they buy your people first. If your people know how to brand and market themselves, they are essentially helping to brand and market your organisation.

The Personal Branding for Career and Business Success keynote focuses on:

  • Characteristics of great brands
  • Why personal branding is important to personal and business success
  • How to stop being invisible and become visible and relevant
  • How to build trust and credibility
  • How to develop and market one’s personal brand
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Testimonials

“Donna was absolutely fantastic!! We loved every moment of her and she is so fabulous. Her content was tailored to our audience, she took the time to come listen in on the event to make sure her talk complimented the day, she really showed such commitment to our event and was just such a pleasure to work with.”
Genea TehiniNational Marketing & Communications Manager, BDO South Africa
Thank you for an excellent presentation and bringing home an important message about personal branding. You have created awareness and enthusiasm in our people for something that will benefit them personally – but also our company. A real win-win! Your energy, expertise and enthusiasm is contagious!
Elise de BeerDeloitte Consulting (Pty) Ltd
“Working with Donna has been great. She is extremely professional and her talk is very impactful on very different audiences (from Women in IT to Chief Information Officers). All of them walk away with lots to consider around making their mark in business with the right brand that carries what they stand for and how they want to be remembered by.”
Ulrike WeitzEnterprise Marketing Manager, Microsoft
“Donna infuses her workshops with passion and enthusiasm, and manages to convince even the most ardent sceptics of the need to brand themselves. An expert in her field, Donna ensures that the workshops are of practical value, while at the same time making it fun. She is a consummate professional, and one who is in tune with her audience. I would have no hesitation in recommending Donna.”
Rene Van WykSenior Client Partner, Leaders Unlimited
“Brilliant! Forces you to reflect on who you are and how you package and portray yourself”
Cheryl Jane KulengaErnst Young South Africa, Tax division
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Play to Win: What Women can learn from Men in Business

It’s time to master the advantage of being able to wear both the skirt and the pants.

Over her 30-year career, Donna has worked with a number of senior women executives and has gained insight into how they have built their careers. She also closely tracked the behaviour of men to uncover the Mars and Venus approach to business. In this inspiring one-hour talk, she will share the secrets and insights on how to ‘play business like a game’, ‘take it like a man’ and ‘make your moves’.

In this keynote, participants will learn how to:

• Play business like a game
• Get noticed
• Ditch the small, incremental moves
• Focus on the results
• Work one’s network and state one’s views
• Fake it until you are it!
• Don’t take it personally

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Testimonials

“Donna’s talk offers practical advice and has an enlightening perspective on the corporate space. If women want to change how we're perceived, we need to change how we think which will change our approach. I really enjoyed how it shows women how to showcase their personalities and strengths within the context of the current corporate space. I loved hearing the perspective of other successful women and how they've navigated the corporate world.”
Carise Andersonex McKinsey & Company
“Play to Win provides insightful lessons on how women can best combine their own instincts, skills and work ethics, with those that are displayed by men in the workplace, to their advantage, for the benefit of the business. The “lessons” look at tactical ways to enhance a women’s ability to perform competitively in business, provides an understanding of certain characteristics that men display which creates possible myths that ‘men are more powerful’ and reminds women to use and be aware of their natural strengths, and highlighting other skills that they can learn to adopt to get ahead. Play to Win sums up that it is always about being true to yourself, being honest, factual, and not trying to be someone else; ultimately focusing on the end result that is mutually beneficial to yourself and the business at hand.”
Lesley NortonStandard Bank
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7 Steps to Business Marketing Success

One of the biggest challenges business owners face is how to market their businesses effectively.

Most understand that marketing is important, but few understand what activities to focus on that will have maximum impact for their business. In most cases, they waste money on ad hoc activities that are not strategically driven; are ‘one offs’ and are not measured in terms of effectiveness and having a tangible ROI.

While huge misperceptions exist of what marketing is, there is huge benefit to be gained for one’s business through an effective marketing system.

In this enlightening presentation, participants will be exposed to the key steps to make marketing impactful in their business.

  • What is marketing
  • Marketing vs sales
  • Strategy before tactics
  • High impact tactics
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Testimonials

"I highly recommend Donna Rachelson's ‘7 steps to business marketing success’ to any up and coming business owner. I can sum it up very simply as this: All experts at the forefront of their art have their own collection of in-house coined terms. In Donna Rachelson's keynote it is simply one phrase, 'the aha moment'. And there were many of them. She stripped away all misconceptions I had of marketing and in great clarity laid it bare for me.”
Juan van WykLamps on Line
“Having recently attended Donna Rachelson’s ‘7 steps to business marketing success’ talk, I walked away very impressed. It was well presented, exceptionally interesting and above all else expressed in a way that kept everyone riveted throughout the talk. Donna involved her audience and incorporated aspects of daily life scenarios to illuminate certain points, which had delegates in fits of laughter.”
Malcolm SacksNew Business Development, OPEX RENTAL (Pty) Ltd
“Recently I had the privilege of attending a talk by Donna Rachelson titled “‘7 steps to business marketing success’”. Donna opened the presentation and within seconds, the audience was fixated on her every word. The way she presented the subject was riveting. She has a way of holding your attention from beginning to end. The content of the presentation was clear and understandable and made us want to learn more. I immediately realised the benefit of implementing what she was presenting in our organisation. We have already started to implement aspects of the lessons learned in our business and the results are starting to show.”
Doron Mansur
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Personal Branding for Entrepreneurs

In the fast-paced world of work, personal branding has never been more important.

Marketing for entrepreneurs is difficult – they don’t have huge marketing budgets and they need to build their personal brand to increase their business exposure and enhance their credibility.

Having a strong personal brand and reputation is key for entrepreneurial success – the entrepreneur becomes a ‘go to’ brand, remains top-of-mind, trusted in their industry and relevant to their target market.

In this keynote, participants will explore:

  • What is a personal brand
  • The benefits of building a personal brand
  • Why one’s personal brand matters
  • The key questions one needs to think about when positioning a personal brand and leveraging and marketing a personal brand for the benefit of the business
  • Is their personal brand relevant to their business mission
  • Packaging their personal brand for business success
  • Leveraging & marketing their personal brand for the benefit of the business
  • Tactics that work
Book this keynote
Donna has helped 5000+ individuals package and market their personal brands; completed 100+ branding & marketing interventions for business owners; coached more than 50 corporate teams to build their team brands; impacted over 1000 women in corporates across Africa and supported many entrepreneurs to grow their businesses.

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