Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.
In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you.
Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distills and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands.